The foundation every marketing program needs before spending a single euro.

Digital Marketing
Strategy

Most businesses spend money on marketing before they know what actually works. We fix that. A clear strategy gives you a roadmap, a direction, and a reason for every decision.

$2,500+
Starting investment
12 to 15
Business days delivery
90
Day go-to-market roadmap
3
Monthly retainer tiers

21-Day Actionplan

A standalone engagement that gives your business strategic clarity before committing to ongoing investment.

Marketing Strategy Foundation

Full audit, competitor analysis, and a 90-day go-to-market roadmap

$2,500
What's Included
  • Full audit of all current marketing channels: performance, spend, gaps
  • Competitor analysis across 3 to 5 direct competitors
  • Ideal customer profile and buyer persona definitions
  • Channel prioritization framework: where to focus first
  • 90-day go-to-market roadmap with sequenced actions
  • KPI framework and measurement structure
  • Live strategy presentation with Q&A session: 90 minutes
  • Written strategy document delivered as PDF and working doc
What's Not Included
  • Implementation of any recommendations
  • Ad spend management or media buying
  • Content production or copywriting
  • Ongoing management or monthly advisory
  • Website development or technical changes
  • CRM setup or marketing tool configuration
Timeline
12 to 15 business days
Deliverables
Strategy doc, roadmap, KPI framework, presentation
Best For
SMEs without a clear strategy or entering a new market
Why start here? Most SMEs are spending on tactics without a strategy behind them. This project stops the budget bleed, identifies what's working, and gives leadership a clear direction before any further investment. At $2,500 it pays for itself the moment it prevents one misdirected campaign.

Monthly Retainer Tiers

Ongoing strategic partnership at two levels. Both tiers build on the Foundation project and compound in value over time.

Core
Core Strategy
$1,000
per month
What's Included
  • 2 monthly strategy sessions: 60 minutes each
  • Quarterly roadmap refresh and prioritization
  • Channel performance review with recommendations
  • Competitor monitoring: monthly brief
  • Priority action list updated every month
  • Async advisory between sessions
Expected Outcomes
Elimination of scattered, reactive marketing decisions. Consistent channel alignment. Measurable reduction in wasted spend within 60 to 90 days.
When to upgrade to Growth

When the business is ready to scale across multiple channels simultaneously and needs a full strategic leadership function, not just advisory sessions.

Enterprise: Exclusive
Enterprise Command
$12,500
per month
What's Included
  • Dedicated fractional CMO office: 2-person strategic leadership team
  • Unlimited strategy sessions: C-suite access on demand
  • Multi-market and multi-product go-to-market orchestration
  • Bi-weekly competitive intelligence briefings
  • Board-level reporting and investor presentation support
  • Quarterly offsite strategic planning session (4 hours)
  • Dedicated executive Slack channel: 4-hour response SLA
  • NDA-protected proprietary market research
  • Annual strategic roadmap with rolling 90-day execution plans
Expected Outcomes
Full strategic marketing leadership without a full-time executive hire. Board-ready reporting and C-suite alignment on every decision. Multi-market expansion supported at every stage.

Pricing Logic

How our strategy engagements are structured, and what you can expect at each level.

Why Strategy Is Worth the Investment

A good strategy stops wasted spend before it happens. If a $3,000 strategy engagement prevents $18,000 in misdirected campaigns, the return is immediate. Strategy is not a cost. It is the decision that makes every other investment work better.

Minimum Investment
$2,500

A real audit takes time. A meaningful competitor analysis takes time. A 90-day roadmap that holds up to board-level scrutiny takes time. The minimum exists because work below that number is not thorough enough to drive real decisions.

How Engagements Grow
1
Foundation Project: We deliver the strategy document, roadmap, and live presentation. You get clarity on exactly where to focus and why.
2
Core Retainer: The strategy is done. Now someone needs to stay accountable for executing it. Monthly sessions and quarterly roadmap reviews keep the momentum going.
3
Growth Retainer: When you are running across 3 or more channels or preparing for a launch, the Growth retainer adds weekly sessions, multi-channel coordination, and C-suite reporting.
4
Enterprise Command: For organisations entering new markets, managing multiple brands, or needing board-level strategic leadership. At $12,500/month, GOI functions as your external strategic marketing office.
What We Will Not Do
  • Bundle strategy into an execution quote for free: it makes both cheaper and less serious
  • Price strategy by hours spent: the value is in the outcome, not the time
  • Start a retainer without completing the Foundation project first
  • Reduce the Foundation price to win a deal: the minimum exists for a reason
  • Leave deliverables undefined: every engagement is scoped in writing before work begins